Wish you could stay at home and read the Hunger Games instead of volunteering as tribute on Black Friday?
As much as I love seeing folks shopping at local retail, I know that most of those dollars don’t actually stick in our area economy and go to big box stores. (I imagine billionaires in a secret room watching live streams of holiday retail madness as they cackle like Mr Burns from the Simpsons.) Rather than risk life and limb for a new flat screen which you’re going to feel compelled to repurchase again next season anyway, maybe #shoplocal and pick up some sale priced books from me to read in all that free time that you won’t need to be spending in the hospital. I’ve got four books on sale right now! (And feel free to read them right away and do your holiday shopping all from your living room. Stay safe my peeps!)
50 Shades of Worf
A back-alley brawl between the furries and the bronies.
Deadpool cosplayer keeps stealing all the erotic pegasus artwork.
Someone used a necronomicon to open a tentacle portal in the men’s room.
Two cops must go undercover at a comic-book convention to stop Wil Wheaton’s murder. You’ll love this buddy cop comic-comedy if you love Discworld, Hitchhikers Guide, or Bimbos From the Death Sun.
The Kakos Realm: Grinden Proselyte Book 1
They took everything from him.
They branded his hands and killed the girl he loves.
Revenge is all Rashnir has left—but when it is suddenly offered, the ranger wonders what comes after. When a mysterious outsider shows up, everything changes and Rashnir must choose sides in the brewing holy war.
Wolf of the Tesseract Book 1
Yesterday she was in Freshman seminar…
…now she’s running for her life.
What’s chasing Claire shouldn’t exist.
She’s convinced a homeless, ex-classmate of hers is stalking her. He says he can travel between alternate realities… but he also claims he can shape-shift and that she has magic in her veins. Only Claire’s blood has the power to unleash the great Devourer God and breach a gate that must never be opened… Blood that Claire wants to keep, but everyone else wants.
Dekker’s Dozen: Weeds of Eden Book 1
Dekker Knight has a secret past.
Vivian “Vesuvius” Briggs has a sword and a chip on her shoulder.
Together they run a delinquent team of space mercenaries: the Dozen.
The Dozen fight to keep their debts settled, fuel in their ship, and some equilibrance to their moral ledger as they race from job to job… which always goes sideways. They are more than mercenaries: they’re practically family—and the theft of an interstellar seed threatens to tear it apart… this seed, which some claim comes from the very Garden of Eden, could wreak unspeakable evil across the galaxy.
If you’re like me, you try to plan in advance. That does NOT mean actually taking action (just because it’s snowing out here in Minnesota that doesn’t mean it’s time to play Christmas music yet!) I write this in my local coffee shop. Jingle Bell Rock is on their house sound system.
Anyway, mailing lists and promotions take a good deal of forethought to do well, so this is a timely blog post. Hopefully, young padawan writers, you have been systematically building your mailing list throughout the year(s). It’s time for it to pay off for you!
If you aren’t utilizing your newsletter or author’s mailing list, you are leaving cash on the table. I’ll show you just how much potential below! Continue reading Monetize your Newsletter for Holiday Sales With Your Mailing List
I had a killer weekend and more than tripled my previous sales event record! I sold 173 books at #galaxycon minneapolis. It was a very good show–I did a little pre-release special and had paperbacks of 50 Shades of Worf available… a big box of them. Like the normal amount of books I sell total at a con. They sold out on day 1. I could have sold 100 copies or more and underestimated the response to my new humor book (now with more paperdoll action!)
I’m taking today off to focus on the writing that I didn’t do over the weekend and to relax a little. Now if I can just keep all the distractions away.
If you’ve read some of my back articles, you know I’m a big fan of tabling at events to meet new readers and sell books. I’m also a fan of math… but I also really hate math—at least I hate algebra. I like the kind of math that helps me decide where my boundaries and expectations can be set. For example, I know that I generally make about $9-11 per book sold at a convention so I need to move about 15 books to break even on a table or booth that costs me $150. For small/mid-sized cons I typically sell about one book per 2-0.5% (I usually sell about 25 books per every 2,000-3,000 people in attendance. I could get a tighter average, but I don’t generally trust the accuracy of attendance numbers for cons that size—they tend to rely on table sales to stay afloat and want their headcounts to look good and feel they are “technically truthful” by counting folks twice if they enter, leave, and re-enter. They might also count vendors and con staff, etc.)
Knowing what you normally do is obviously beneficial. But so is knowing what could be possible. While I tend to sell about 30 at these sized events, I’ve doubled that figure almost 50% of the time (1 part increasing product, 1 part being good/getting better at cold sales, 1 part good product, 1 part great marketing materials.) I had a chance to chat with Lydia Sherrer on a Facebook Group we are both a part of. We do much of the same things, but she scaled up her efforts and hit where I’d like to get to with her sales booth. I’ll be giving it a run soon, but she lays out exactly how she sells hundreds of books at the conventions she does.
Check out her methods … Continue reading How one Indie Author sells 400-500 books at ComicCon
Have you considered co-writing or jointly writing anything? It can be a great way to increase your reach by tapping the platforms and efforts of all writers involved.
Some of the biggest roadblocks to that are knowing how to split commissions and report sales, and the trust involved in such an effort. To top that off, it also creates increased tax and reporting obligations for whomever that is. There is an easy solution: a service called BundleRabbit.
Continue reading So you want to collaborate on book?
Nanowrimo is coming up! And I’m deciding not to do it this year… I started early, instead. I’m trying to use my November focus to set a goal of finishing my second book in the Hidden Rings of Myrddin the Cambion series and I’m already half done as of last night. I’d also like to complete a detailed outline of Wolves of the Tesseract 3 before December so I can be plugging away at that book. I’ve got lots of time off between Nov/Dec so I expect things to go pretty well for my goals.
In other news, I’m working on a few other authory things as well. I have my biggest comiccon (in my homestate) of the year and expect to hit a new high-sales record for the third time this year, and I’m about to pay for my booth at the third largest convention in the US… I really don’t like traveling… but I do love selling books!
I know this used to post a weekly article for all you ravenous Indies… I’m still stockpiling data to write posts about, but I’m trying to complete so many WIPs at the moment that my blogging is taking a back seat… I did, however, participate in an online conversation about cover design in my writer’s circle and someone brought up this topic and shared a video I wanted to pass along.
Hopefully I will break some of this down in the future with a detailed article. In the meanwhile, this video might give you much to think about as you design covers. Heck, you might consider redesigning your own titles. I know I relaunched with new covers at the beginning of the year while subconsciously doing some of what this video talks about (finding the common thread in like promo materials) and my sales doubled.
If you aren’t happy with your sales, even if you feel like your pitching at events/artist tables is solid, check the copywriting and the cover. Start with the cover, and then the writing. I bet sales improve with a pro-cover (even something picked up at Fiverr… it’s where I got all my new covers.)
Very busy in my non-writing life, which is pretty normal for me, but I’ve been working on some things that have kept me from writing as much as I’d like. I’m throwing a little more attention at it now, leading up to November’s nanowrimo. I’m planning to complete The Gunslinger of Distaslias (book 2 of my Hidden Rings series) as my Nano entry. It’s pretty well outlined, along with the rest of the series which I hope to complete next year, but I need to get this one out of the way to stay on track for my writing timeline. I’m due to complete Wolves of the Tesseract 3 by the end of Feb.
Sidenote, I have two books scheduled to drop in November: my comedy and a thoughtful/nerdy devo book for my faith-based audience. I’ll post info about both over these next couple weeks, and promise to get a new info-blog up about some writing and marketing advice!
The data is in: most humans are lazy. But you probably knew that already. Obviously, I mean other humans and not you… if you’re on my blog, you’ve already slain the procrastinary beast and written a whole book… a book that you need reviews for, but asking a reader to leave a review by navigating to amazon and typing in an overwhelming few letters, followed by the relentless scrolling to the review section followed by the seemingly endless finger movements required to type and submit “I liked it,” is just a bridge too far. Seriously, folks are lazy.
Only half a percent to a little more than one percent of readers typically leave reviews. Usually, you will need 500-1,000 sales to break out of that 5 review hole (before algorithms start to help out and many ad services have a 5 review minimum.) Here’s one trick I recently learned about to help increase reviews: create a direct link to your book’s review tool…
Continue reading Increase Reviews with This Simple Trick
It’s been too long since I wrote a blog (almost a month now.) I promise it’s for a few good reasons. Firstly, my day job has been very busy. Secondly, my weekends have been packed with conventions. And thirdly, I’ve been pretty deep in edits and other book work.
Dekker’s Dozen 3 is in the bag and ready for ARC readers, Ashes of Ailushurai is still in progress, and Wolf of the Tesseract 3 is in prewriting (once the outline is done I hope to be in nanowrimo season, and plan to write my next Hidden Rings of Myrddin the Cambion). I’m also on the final edit of The Shadowless. I’ll probably share cover art soon.
The business side of the industry is also bogging me down. I’ve been reading books by different experts and looking for ways to take my writing to the next level. Hopefully that happens and soon!