Do you wish you could keep an online bookstore for your website so you can sell autographed books and a few pieces of branded merch? Maybe you’ve tried to do it before but can’t find a cheap or free option? I’ve finally found a solution!
Now authors can sell the books they have on hand (even take directions for personalization/autographs, etc) rather than just sending folks to amazon, or trying to tell people to email you and send money via paypal or venmo on your promise to send books.
Here’s what I found!
Continue reading How to create an online bookstore
You’ve probably heard a bunch of others talk about why they write fiction in series, why you should write in series, or why standalones are bad ideas. While I’m not going to put anything down that might work for someone else, and I have a love/hate relationship with the series/standalone models, there is some wisdom I’ve been able to harness over the last year that has greatly spiked my sales numbers and I’ve discovered a little tweak that helps me maximize my profits while selling directly.
Here’s the skinny on why you should write in series, and how to make it earn you the most money… Continue reading 1 Easy Hack for Authors to Increase Profits at Book Sales Events
Are you unhappy with your growth? Do you request newsletter swaps with other authors and have them rejected or ignored? Maybe you get accepted into group promos but nobody ever clicks to signup off of your swaps or your efforts? I may have some answers for you.
I’ve talked about my usage of Story Origin before (it’s like BookFunnel, ProlificWorks, etc.) You don’t need to have been around for very long to know that mailing lists are an author’s best friend. Many times have I said, “I wish I would have started my mailing list two years before I did, or even 6 months before my first book launched had I known the benefits.”
Maybe you’ve been working hard to acquire new members for your list and discovered the hard part: how do you get actual numeric growth? In roughly 10 months I’ve generated 3,369 new contacts via Story Origin, which is not superhuman numbers and I only sent my Newsletter once monthly, at mid-month. I also did not join more than a half dozen or so every month. After half a year I also started promoting and organizing my own group promos. In 2020 I hope to shift to 2x newsletters per month.
Below are the do’s and don’ts I’ve come to learn while being a regular SO user and group promo organizer.
Continue reading Why is My Mailing List not Growing?
If you’re like me, you try to plan in advance. That does NOT mean actually taking action (just because it’s snowing out here in Minnesota that doesn’t mean it’s time to play Christmas music yet!) I write this in my local coffee shop. Jingle Bell Rock is on their house sound system.
Anyway, mailing lists and promotions take a good deal of forethought to do well, so this is a timely blog post. Hopefully, young padawan writers, you have been systematically building your mailing list throughout the year(s). It’s time for it to pay off for you!
If you aren’t utilizing your newsletter or author’s mailing list, you are leaving cash on the table. I’ll show you just how much potential below! Continue reading Monetize your Newsletter for Holiday Sales With Your Mailing List
If you’ve read some of my back articles, you know I’m a big fan of tabling at events to meet new readers and sell books. I’m also a fan of math… but I also really hate math—at least I hate algebra. I like the kind of math that helps me decide where my boundaries and expectations can be set. For example, I know that I generally make about $9-11 per book sold at a convention so I need to move about 15 books to break even on a table or booth that costs me $150. For small/mid-sized cons I typically sell about one book per 2-0.5% (I usually sell about 25 books per every 2,000-3,000 people in attendance. I could get a tighter average, but I don’t generally trust the accuracy of attendance numbers for cons that size—they tend to rely on table sales to stay afloat and want their headcounts to look good and feel they are “technically truthful” by counting folks twice if they enter, leave, and re-enter. They might also count vendors and con staff, etc.)
Knowing what you normally do is obviously beneficial. But so is knowing what could be possible. While I tend to sell about 30 at these sized events, I’ve doubled that figure almost 50% of the time (1 part increasing product, 1 part being good/getting better at cold sales, 1 part good product, 1 part great marketing materials.) I had a chance to chat with Lydia Sherrer on a Facebook Group we are both a part of. We do much of the same things, but she scaled up her efforts and hit where I’d like to get to with her sales booth. I’ll be giving it a run soon, but she lays out exactly how she sells hundreds of books at the conventions she does.
Check out her methods … Continue reading How one Indie Author sells 400-500 books at ComicCon
Have you considered co-writing or jointly writing anything? It can be a great way to increase your reach by tapping the platforms and efforts of all writers involved.
Some of the biggest roadblocks to that are knowing how to split commissions and report sales, and the trust involved in such an effort. To top that off, it also creates increased tax and reporting obligations for whomever that is. There is an easy solution: a service called BundleRabbit.
Continue reading So you want to collaborate on book?
I know this used to post a weekly article for all you ravenous Indies… I’m still stockpiling data to write posts about, but I’m trying to complete so many WIPs at the moment that my blogging is taking a back seat… I did, however, participate in an online conversation about cover design in my writer’s circle and someone brought up this topic and shared a video I wanted to pass along.
Hopefully I will break some of this down in the future with a detailed article. In the meanwhile, this video might give you much to think about as you design covers. Heck, you might consider redesigning your own titles. I know I relaunched with new covers at the beginning of the year while subconsciously doing some of what this video talks about (finding the common thread in like promo materials) and my sales doubled.
If you aren’t happy with your sales, even if you feel like your pitching at events/artist tables is solid, check the copywriting and the cover. Start with the cover, and then the writing. I bet sales improve with a pro-cover (even something picked up at Fiverr… it’s where I got all my new covers.)
The data is in: most humans are lazy. But you probably knew that already. Obviously, I mean other humans and not you… if you’re on my blog, you’ve already slain the procrastinary beast and written a whole book… a book that you need reviews for, but asking a reader to leave a review by navigating to amazon and typing in an overwhelming few letters, followed by the relentless scrolling to the review section followed by the seemingly endless finger movements required to type and submit “I liked it,” is just a bridge too far. Seriously, folks are lazy.
Only half a percent to a little more than one percent of readers typically leave reviews. Usually, you will need 500-1,000 sales to break out of that 5 review hole (before algorithms start to help out and many ad services have a 5 review minimum.) Here’s one trick I recently learned about to help increase reviews: create a direct link to your book’s review tool…
Continue reading Increase Reviews with This Simple Trick
We writers can live and die by our mailing lists. I wish I’d have known years ago what I know about them now—I would have started building and maintaining mine right away! But a mailing list is only good if people read your newsletters/posts.
I could talk all day about crafting content that matters or how to engage with/acquire new subscribers (you can search through my archives for more) but there’s a little key that you ought to know about to improve visibility: the whitelist.
Continue reading Why Whitelisting Matters
Perhaps you’ve heard of BookFunnel or StoryOrigin. These are two similar services that do a similar thing: handle direct distribution for your book giveaways and reader magnets (a book you give away in order to gain a reader/fan’s email address and add them to your newsletter.) I won’t delve into why you should be doing this and will assume you’ve already made decisions to do this as part of your marketing strategy.
Services like these have built-in, collaborative features that allow you to join bundled giveaways so that when a reader from John’s newsletter checks out the bundle (or Jills, or Jack and Jerry’s,) they will see the shiny covers from all of the offered books and have the option to join a list in exchange for the book(s) he or she likes.
I will focus my how-to-guide on using Story Origin. Continue reading How to Use StoryOrigin to Grow Your Email List