Boxsets, book bundles, and collections, Oh, My

Typesetter

Have you considered creating boxsets, bundles, or collections in order to move more digital books? These are different than anthologies (which I’ve participated in for a while, now. Anthologies are generally themed collections, whereas bundles might or might not be themed and come from a single author, or multiple authors and are usually created for one or more of  a variety of purposes. Here’s some of the reasoning that made me decide to create my own.

I’ve recently been turned on to the idea of putting together ebook box-sets/bundles for my fiction, especially those completed works I have in a series. Part of this is because of the success I’ve seen Mark Dawson (of Self Publishing Formula) have with them as a way to get his pitched books for mailing list adverts to break even. The other half of my decision has been from research within KDP Rocket—most of the titles I see grabbing #1 ranks or pulling in significant sales revenues within the types of keywords I’m researching have been box-sets.

Joanna Penn notes several other reasons why they are good ideas. Not only do they represent a great value to readers but they are also easier to market. Plus, it’s a good way to breathe some new life into a backlist title that might be languishing. My favorite reason, however, is the Netflix consumer mindset. People like to binge watch shows and readers, similarly, want to plow through a bunch of like content—it’s why books in a series really begin to sell their best after books 3 or 4 are completed.

There are other reasons and methods, too. She discusses the options of using a super-cheap, heavily loaded booklist to crack into a bestseller list or new market. There are cautions and caveats with that, but it’s a viable strategy.

One issue to be certain of is Amazon’s TOS. Obviously, you must have rights to post a boxset (in the event of a multi-author one) but I’m looking mainly at single-author sets to publish myself and for a few varied purposes. If you put a boxset into KU, you will need to ensure that each book in the boxset obeys the Kindle Unlimited guidelines. You cannot release the books individually and “go wide” with your distribution and then lump them together to also gain the benefits of KU. (If you could, it’d be a great way to get page counts up for KU money while skirting the mandate for being “exclusive” to Amazon.)

Another word from Dawson’s SPF course regarding bundles: he recommends authors use 3d graphics of boxsets, even though it’s a digital product. In his research, it increases sales because of the seeming tangibility the image gives. I tried to set up my page as similar to how he suggests in his course as possible. If you’d like to check it out, just click this link.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s