Hey Indie authors of all stripes, we need to keep this in mind… especially when it seems tough to find your tribe, don’t opt to start spamming people on social media (and yes…that’s exactly what it is.)
Have you ever been having a great conversation with friends and had a very loose acquaintance interrupt and try to sell you all on Amway/whatever pyramid scheme is currently popular? That’s an exact parallel to “using social media as a sales channel.” Read this article for more!
Contrary to popular belief, social media is not a marketing channel.
You are probably thinking, “What?! I thought social media is how you build an audience for books.”
Exactly! Social media is an audience building tool, not an advertising tool. Unless you are purchasing ads on social media sites or offering your followers an announcement or special on your books, the information you share via social media should not be broadcast marketing messages.
Many authors don’t understand this concept. These authors use social media to shout about their books. Recently, an indie author had the courtesy of asking if she could post about her book on Christian Small Publishers Association’s (CSPA) Facebook Page.
This author wrote:
“Good evening! I’d love to post a blurb about a faith-based children’s book that I wrote and published on your Facebook page. Is this something you allow publishers to do?”
I wrote her…
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