I wrote a while back about a guy who quit Facebook because he didn’t like my advice about what he needed to do if he wanted to be successful as an author. He wanted to just release his book quietly and take a chance that he somehow got rich and famous. Being an author, however, is about more than just the writing. Click Read More to get ten ways you can force opportunities to come your way.
- Follow and comment on blogs you like. There is a chance your readers will, too, especially if they target cross-over or niche items that appeal to your readers. Don’t try to sell them your book… try to get them hooked on you as a person. Following and commenting is probably the most under-used way to connect. (You can turn that around by following and commenting on this very blog!)
- Take out an ad. I say this almost tongue in cheek. It’s an obvious way to get prospective readers interested in what you have, but it needs to be handled delicately. Facebook is used to advertise everything… You’re not selling faucets, are you? So try a service that specifically deals with books… and look for reputation over price.
- Chase down guest slots for blogs. Heck, if you’ve got good content, I’ll put you on here. Bloggers love to fill space with new content and I often put out calls in writers’ groups asking specific questions relating to writing. Get involved in one of those and find bloggers who want to network.
- Chase media connections for exposure. Find ways to “newsjack” (present yourself as a person of interest/authority on a topic because of your book and pitch yourself to news outlets, and then tie the subject to your book,) or search out opportunities to talk books on podcasts, TV, or print media. Cable Access channels love talking about books, but they aren’t going to find you unless you initiate a connection.
- Exhibit at a craft fair or book festival. Keep your eyes peeled and do local research. There are always many opportunities!
- Book a blog tour. You can’t be at every festival or fair, but you can spread yourself thinner via the internet. I try to keep a healthy balance between an online presence and doing brick and mortar bookstore events.
- Look for speaking opportunities. Many libraries, civic groups, etc. would welcome a speaker on certain topics. This is a great secondary way to put the above “newsjacking” to work for you. You could also talk about writing or the content and research you did for your book. Libraries are often a great venue for these kinds of events.
- Find reviewers for your book. This goes without saying, but the importance of solid reviews cannot be understated. Don’t look for them by spamming book groups on facebook. Try to connect with real people on meaningful levels.
- Submit articles for publication. Similar to creating content for a blog, you can often write for established media outlets and these often pay. While you might get a chance to add your book to your byline, it also lets you continue honing your writing skills. Additionally, you can write short fiction for anthologies or literary journals in a similar manner.
- Hold a contest. Everyone loves free stuff. Sometimes that’s enough to create an opportunity to share about your books or lead to other avenues of promotion. Goodreads no longer does free giveaways, but many services such as rafflecopter are all about this sort of thing… just have a mechanism in place to broadcast this to potential readers.
These tips and so much more are inside my Indie Author’s Bible. Check it out over at Amazon!