Don’t get scammed by companies like Reader’s Magnet

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As I’ve mentioned previously, everyone wants to rip you off as an author by taking advantage of your hopes and dreams. Scammers make me sick. I’ve had a few calls from them lately pretending to be huge media companies that offer promotion for authors. These scammers do their homework, and so I assume they work on commission. They reference your book by name and will give it praise when they call and might mention that it was found by a Literary Talent Scout (as if those exist—agents and publishers get so many queries every day that they don’t need to go looking for talent! Talent goes to them. It’s a system that has been long established.)

I listened to the first guy’s spiel so I was familiar with it; they wanted between hundreds and thousands of dollars to do worldwide promotion on a book of mine that was far from my best one (so zero quality control) and when pressed, the agent knew nothing about it. (It is fun to toy with these guys, “oh yeah? What did you like about my book specifically?”) Just like any scamming vanity press, these sorts of things are easy to spot, and with a phone component, poor English skills are often a giveaway (hence the “international interest” I suppose.)

Straight up scam. I told them to put me on their do not call list. I got called again today by a man from Reader’s Magnet. I know the drill and rattled off my request so that the caller could not get in a word edgewise—I want as little of my time wasted as possible. “I’m familiar with your company. I do not want to buy or sell anything through you and do not want your services; please put me on your do not call list. Thank you, goodbye.” I hung up with the guy trying to talk over me on the other end. He actually called me back and started yelling at me about being rude and unprofessional. I responded, “I am familiar with you. You guys are rip-off artists and a predatory company trying to sell me something I don’t want or need.” I shouted him down and when he said he’d put me on their DNC (while chastising me about being unprofessional—even though he interrupted me with an unsolicited phone call to my personal cell) I said “good” and hung up on him again. He was pushy and rude. I wouldn’t buy something that I wanted from someone like that. Don’t let a bully manipulate you into buying something… especially when that something is a giant, squishy turd.

Thanks to the internet we can check out companies like this one (you might be familiar with my report many months ago from the scamming email services that promised contact info for thousands of bookstores—the folks I tracked down as operating out of the back of a taco joint.) Reader’s Magnet has a good looking website and social media. They do their best to represent themselves as a legit company and seem to have followed the same online platform building guides that Indie authors do—I guess they know their audience/prey well enough to look the part.

I found a response to the company’s cold calling on Ripoffreport.
“Being a book author is no easy task and marketing your book once published, mostly self-published these days–is near impossible so these kinds of scammers prey on authors who usually have huge egos and desperately want their words read.”

Here’s a second statement, also from Ripoffreport
“urged me to pay the registration fee of $650 to get my book in their catalog.  He claimed 200,000 people would attend the Book Fair in Frankfort Germany in October.  Those attending include librarians, owners of bookstores, teachers, students, parents.  I was reluctant to pay such a steep fee, so he quickly re-calculated and said $550 would be acceptable.  He claimed this Book Fair is the biggest display of books in the world, with people coming from every nation on earth.  He estimated 200,000 would attend, and perhaps 1% of them would buy my book. That would be 2,000 books sold then and there.  However, he only asked me to send him one book, so whoever wants to buy my book would need to contract me and buy directly from. The more we talked, the more skeptical I became.  He spoke with an accent…”

People across Goodreads have gotten the same phone call. Apparently cold calling must be their primary MO. https://www.goodreads.com/topic/show/18715656-anyone-here-ever-contacted-by-readersmagnet

Really, the company uses temptation to try and part author’s with their hard earned cash, like this Reddit user noted.
“I looked them up while I was on the phone with them and a lot of people have listed them as a scam. I know no one is really interested in my books which is what tipped me off, but also was tempted to listen to more because hey, we all want to have our work read by people!”

Nobody is looking out for you except for you and those other Indies in your network who have become like your family. You certainly aren’t going to be cold-called by top-shelf talent recruiters as an unknown. You can even be a faith-based author (believing that your book success is the high-and-perfect plan of God Almighty—this isn’t how God would operate: you still have to go through the steps established by the Industry). If you’re walking out the plan and following the steps properly, the regular doors will open. Query an agent, don’t drop hundreds of dollars on a poorly executed scam.

#readersmagnetreview #readersmagnetscam #readersmagnet #readersmagnets #preditors #scam

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47 thoughts on “Don’t get scammed by companies like Reader’s Magnet

  1. I was called today. Thank you for posting this. I knew it was a scam right when I saw that they wanted $500. Give me a break. It is sad that some people fall for this. Not I, not this day, no way, no how, never!!!

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  2. I found this blog post by searching for Readers Magnet after receiving a voicemail from them. The thick-accented woman who left the message could barely pronounce the title of my book (which I independently published more than 5 years ago) and I heard the sound of a call center in the background. I figured it was a scam just from life experience, but Googled out of curiosity.

    When the first few Google results are the organization’s own website, followed by a bunch of sites asking if/warning that it’s a scam … yeeeah, not a good sign.

    Liked by 1 person

      1. probably not a great idea to tell me that I’m arrogant and ignorant. Especially since I can’t find any reputable publishing credentials on your page, and simply spamming my readers with your website for your Heaven Tourism book is a very big netiquette faux paus. (and going from Xulon to Reader’s Magnet is a huge step down, IMO.
        Sometimes arrogance is correct, but I am rarely ignorant, and definitely not in this case.
        I would invite you to email me in 6-12 months and tell me about your experience with Reader’s Magnet who now seems to be selling publishing packages as well. I’d love to hear about how many books you sold and what they did for you versus how much they charged. But please, let’s keep it civil (and for the love of all things holy, don’t spam me again or I’ll bring the pain.)

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  3. FYI. i did receive a message from them on this blog. I did not approve the comment. We’ll see if I got some kind of official C&D, take-down warning, or threats of legal action.
    If they’re wise they’ll just forget this bright corner of the internet. #lawyerup #dontmesswithENTPs

    Liked by 1 person

  4. Thanks for the heads-up because I just received a phone message from Readers Magnet that they were interested in my book and that their scouts chose my book for promoting. I have already fork out a large sum to CFP as you can see below. I know it’s a competitive market, but after convincing me that my book would be seen by millions it’s hard to believe that after a little over a year and probably 4 months that only one copy sold from my book that holds so many truths that are not just spiritual but educational plus rewarding. Go figure! http://www.christianfaithpublishing.com/books/?book=talking-it-over
    Again, thanks for the heads-up.
    Glenn Ford

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  5. ReadersMagnet Fake Quote! Scam! ReadersMagnet is a scam! San Diego California

    A certain Kyle who is a senior consultant called me and said that my book is highly recommended by a literary agent, he said that if I register my book in New York Rights Fair, I will be traditionally published, and also because I am recommended by a literary scout he will give me a free publishing package, this got me excited but because I need to ask my wife first, I told him that I will call back tomorrow.

    When I checked their website, I realized that the amount he quoted me which is $1499 is the total cost if I get a book fair and a publishing package from them. Making this free publishing package not to be free at all.

    Never deal with this kind of company! Scammers!

    Liked by 2 people

  6. Thank you for posting. I too, got a message from my Mom saying that this marketing firm called. Apparently they were making a follow up call because I was not responding to their invitation to sell my book at the Beijing International Book Fair in August. They had an old e-mail address. I gave them an updated address. When I got the info it said they’d display my book for $700!!! They also offered a monthly payment system of $250. They were also asking me for a paperback sample of Banana Girl. I only have it hard back and e version. I’m not paying something that is much more than my book. For $700 I could go to China for that amount. Unfortunately they now have my e-mail and my phone number and like an idiot I gave them my permission to call me back. Guess I’ll have to block them somehow.

    Liked by 2 people

    1. Be firm with them, and even rude if you have to. Tell them you want to be on their do not call list and are logging every time they call and that if you receive a call after 30 days you will sue them according to applicable laws. They will call again. I’d put money on it. After you tell them to DNC you, when they call scream at them and hang up. They will eventually stop. Understand that you are under no obligation to trest them civilly after you request DNC.

      Liked by 1 person

  7. I try to take telephone offers at face value. Sometimes it is better to approach then be approached because it gives you some idea of whether or not they are kosher. I have been trying to get hold of an agent but so far haven’t heard back from them. What’s the best way if finding out as to whether or not they’re kosher?

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    1. that’s not really how agents work… unless I’m misunderstanding you. also, they HATE phone calls unless they have already signed you as a client. if you need to dig deeper into a particular agent i suggest you find them on twitter, also Writers Market (either online or the annual book put out by Chuck Sambuccino), another great tool is query tracker.

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  8. I’ve been getting calls from them. At the time, I had a publisher and since they never heard of them, I decided not to pursue this further. They still call but they get ignored.

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  9. The only thing your contact person was right about is the book fair in Germany. It does draw 20K attendees. Maybe more. But, they are publishers, agents, printers, designers and so on. They are looking to sell services. As I recall, nobody sells books off a table like you might at other events. The only thing that comes close to merch are marketing giveaways.

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  10. Hey everyone thanks for all the comments on my post and feel free to peruse the rest of the blog… you just might find something useful (I do also have a few other ripoff reports… some even from wings of companies you wouldn’t suspect. even the mainstream publishers are starting to see indie writers as easy marks to make some free cash with.)

    Liked by 1 person

  11. Selling false hope is the most abusive crime in today’s world, and it’s perpetrators are top runners for a scum of the earth award. They should stay in politics where their talents are appreciated….

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  12. Thank you for the warning. I never publish my number (people who want to contact me can do so by going to the contact page on my website). Obviously one can gget scammed/spammed via email. It is, however easy to send an email to the junk folder, but once your number is out there there is, potentially no end of trouble in store. Kevin

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    1. the crazy thing is how deeply these guys dig. I also do not have my number out there… but it can still be found by cross-checking different areas. A big one is whois/icann… laws force people with websites to have a phone number listed and in a day when most people of a certain age have eliminated landlines it makes locating the phone number for an author who has his or her own website fairly easy for someone willing to dig slightly deeper than most.

      Liked by 1 person

  13. Oh my goodness…I checked out their website. Those prices!!! £1,999 for a 30 second book trailer with no animation? £1,699 for a ‘online brand publicity’ that runs for 5 weeks and has 1 blog post per week (and that’s the cheapest, it goes up to $5,499). Social media advertising on 3 social media sites with 3 updates a week but it doesn’t say if that is 3 per site or 3 in total – $449 per month for the cheapest and $1,449 per month for the premium. The website seems really badly set out with drop downs covering most of the page content, the language is stilted and punctuation iffy. I’d not touch it with a ten-foot pole, but I’m pretty savvy. I am sure there are plenty of people out there who are perhaps just starting out and jump on the first thing they see, or they don’t know what to look for and get sucked in. Thanks for highlighting these people.

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  14. I received a message from this company today on my house phone and immediately thought it sounded sketchy. If I understood correctly, the guy said he was calling about one of my books (the third in a series) and the potential for a movie. I’m actually not an indie, I’m traditionally published. Just thought I’d share. Hopefully, they won’t call back.

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  15. I am embarrassed to admit I found out too late of ReadersMagnet’s image. I was promised my book – that very few (friends and family) have read – would be exhibited at the ALA Midwinter Conference in Denver, CO. Not only have I not heard from RM since paying my fee, but they aren’t listed as exhibitors at the conference. I guess I was just feeling taken aback that someone (the mythical “literary agent”) would find my book worth reviewing. So now I’m back to not only realizing I’m not an author, but I’m easy bait for a scammer like ReadersMagnet.

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  16. A company claiming to be “Author Pro” called just now. They claim they’re having a huge book fair in NYC and they’ve picked my book, one of 50 they plan to feature. Mine? They would have chosen my good one, not the crappy one I wrote as an undergrad, and they would have known this if they’d read it (both hard copies are out of print and much of my writing is available free on my blog). I did a search for their book fair. If it was that huge it would be listed online, right? I didn’t find a thing.

    Do you want to “sell books”? Or do you want to get the word out? Why write? These predators don’t stand a chance with me because my object is not to make money but to make a statement.

    Liked by 1 person

  17. My husband took the message when someone named Jeffrey called about a book I published through Publish America over ten years ago. Called the number because I thought it might be PA calling to give my rights back. Hopes were dashed when the recording thanked me for calling Readers Magnet. I immediately hung up, Googled them and came upon this post. So glad I didn’t waste my time calling them back and listening to a long, drawn-out spiel.

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  18. They promised me , Frankfort international exhibit , a website, Publishing, I paid them over $3000 ,never delivered anything at all in 6 months , I am 80 years old and am on social security, They are not particular about who they pray on.anybody.Robert Says.

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  19. Hi,
    We got a check in the mail for $5.11 from Content Distributors. We have no idea why – it says it is for Royalties. Do you know anything about this? We’re sure its a scam since we saw some warnings online about the company, and we haven’t made any royalty arrangements. Also, like the person above, we are aware that no one but the handful that has them wants the book:-)

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    1. I haven’t heard anything about them, but I know there have been a few scams under that name… i think it likely that it was chosen because the name is so vague and sweeping that it is hard to find any concrete evidence of them with an internet search. I’d be interested in hearing more of your story and maybe doing a future piece on this scam to warn others. email me at authorchristopherdschmitz atmy gmail.com address and we can get some more details and do some research on it

      Liked by 1 person

  20. Thank you so much for posting this! I just got off the phone this morning from talking to “Nelson” from Readers Magnet. Today he wanted me to send a PDF file of my first book that I self-published in 2012. He said there was a huge book fair in Germany in October and he wanted to showcase my book there. He needed $700 and they could split it up into three monthly payments. I just didn’t have peace about sending my book without any insurance for me! I worked too hard! I was praying for what to do and asking God if they were legit and I sat down to look them up and seen these reviews! God answered my prayers through you all! Thank you so much!

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  21. I’ve been in the business of advertising, marketing and web development for over 23 yrs and they called me as well. Even though they knew I know how to do marketing they still kept trying to convince me to sign on with losts of butt kissing telling me how great the book is and blah, blah, blah. Needless to say I can usually smell BS a mile away…. The first time they called me it was going to cost about 1500. After I kept hanging up on them and blocking their calls, they had another guy call who managed to contact me since I didn’t recognize his voice. He quoted me $700 for the book fair in Mexico. These guys are parasite scammers.

    FYI, if anyone needs real help I can be contacted through my site at RemingtonAgency.com or call 804-601-4546. I won’t call you unless you ask me to and I have references, 23 yrs experience and advice is free.

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  22. “Henry Hugh” from Readers Magnet called my mother-in-law, wanting to get hold of me to “represent my book in China”. I smelled a scam the moment she told me what he was calling about.

    Thanks to my smart mom-in-law, she told him she didn’t know my number so would get hold of me herself.

    First of all, I have no idea how they got HER number. I’m not exactly hard to find, but her number is. So, there’s the first red flag. And then an unsolicited offer to represent my book in China?? Getting foreign rights is a big deal for authors and takes a whole lot of work and doesn’t just happen out of the blue from some dude who calls your mother-in-law.

    So of course, I look it up and see numerous reports (like this one) of this company being a scam and trying to cheat authors out of hundreds of dollars.

    Yes, we’re all hungry to get our names out there, but don’t be fooled – if it sounds too good to be true, it most likely is. DO YOUR RESEARCH before you get involved in anyone’s publishing “deals”.

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